TRUE Fitness
TRUE Fitness treadmills, American-made since 1981. Bring us a price. We'll match it or beat it. Every machine comes with expert guidance, White-Glove In-Home Setup, and ongoing service across New England.
We carry TRUE because it's the brand that customers who do their homework end up choosing. Still owned by founder Frank Trulaske and his family, TRUE is the largest privately held commercial fitness equipment manufacturer in the United States.
Their patented Soft System absorbs impact so your joints don't have to. That matters to our customers, most of whom are over 55 and looking for equipment that's gentle on their body but built to outlast everything else in the room.
Family-owned, American-made, built like commercial gear. The same family of engineering shows up across their entire cardio lineup.
TRUE Fitness Equipment We Carry
Treadmills
American-made treadmills with patented Soft System shock absorption. Built to outlast everything else in the room.
Ellipticals
Low-impact ellipticals from TRUE's orthopedic engineering team, built so your knees feel great the next morning.
Exercise Bikes
Bikes with solid steel frames and comfortable ergonomics, built to outlast everything else in your gym.
Strength Equipment
Strength machines from a manufacturer that's been making commercial gym equipment in the same family since 1981.
Rowing Machines
Rowers with the same orthopedic engineering principles TRUE applies across their cardio lineup.
Stair Climbers
Steppers built like commercial gym gear, sized for residential use.
Why Buy TRUE Fitness From Us
- Expert-matched to your space. Tell us your space, your goals, and your budget. We'll find the right fit.
- Price match guarantee. Bring us a price. We'll match it or beat it.
- White-Glove In-Home Setup. Equipment carried in, assembled, tested, and demonstrated in your home.
- Serving New England since 1983. Selling, delivering, and servicing fitness equipment across New England since 1983.
- We service what we sell. Factory-trained technicians, in your home.
Interested in TRUE Fitness?
Get expert guidance on which TRUE Fitness equipment fits your space, your goals, and your budget. No pressure, no obligation.