Financing Available | Serving All of New England

TRUE Fitness

TRUE Fitness treadmills, American-made since 1981. Bring us a price. We'll match it or beat it. Every machine comes with expert guidance, White-Glove In-Home Setup, and ongoing service across New England.

We carry TRUE because it's the brand that customers who do their homework end up choosing. Still owned by founder Frank Trulaske and his family, TRUE is the largest privately held commercial fitness equipment manufacturer in the United States.

Their patented Soft System absorbs impact so your joints don't have to. That matters to our customers, most of whom are over 55 and looking for equipment that's gentle on their body but built to outlast everything else in the room.

Family-owned, American-made, built like commercial gear. The same family of engineering shows up across their entire cardio lineup.

Why Buy TRUE Fitness From Us

  • Expert-matched to your space. Tell us your space, your goals, and your budget. We'll find the right fit.
  • Price match guarantee. Bring us a price. We'll match it or beat it.
  • White-Glove In-Home Setup. Equipment carried in, assembled, tested, and demonstrated in your home.
  • Serving New England since 1983. Selling, delivering, and servicing fitness equipment across New England since 1983.
  • We service what we sell. Factory-trained technicians, in your home.

Interested in TRUE Fitness?

Get expert guidance on which TRUE Fitness equipment fits your space, your goals, and your budget. No pressure, no obligation.